HONGQI RELAUNCH 2017 

Hongqi is a Chinese luxury car marque owned by the automaker FAW Car Company, itself a subsidiary of FAW Group. Hongqi was launched in 1958, making it the oldest Chinese passenger car marque. In Chinese hongqi means red flag", a Communist Chinese cultural symbol. Original Hongqi models were only for high-ranking government officials and remained in production until 1981. The brand was revived in the mid-1990s. DMG was approached to provide a rebrand in order for it to stay engaged to  the mass consumers.

初心的种子已种下。 践行的土壤已成熟。 未来,正在开花结果。 回归传奇, 再造经典。 新红旗, 让理想飞扬。 

PROJECT LEAD: KAISM

VIDEO LEAD: ANQI
ART DIRECTION:  LOCKYI, ANQI
3D ANIMATION:    LULU ZHANG (Cloth), WAN, AZHAN (X-PARTICLES)
3D TEXTURING:    LULU ZHANG, KAISM,  ANQI,
COMPOSITING:    刘杰, ANQI, AZHAN, LOCKYI
MUSIC EDIT: KELVIN LEOW
PRODUCED AT DMG











Styleframes. Some were used and some were not due to some concept change.
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