Yellow River is a satellite TV that targets overseas Chinese in the US and foreigners who are interested in learning more about China. The goals of this channel are to promote China, share the Chinese culture, provide news and information, and build a bridge for cultural exchange.
In this 6 months project, we brand the channel
identity, as well as the animation of the generic opener, lower thirds, bugs and also their festive greetings.
COMPOSITING. ANIMATION. ART DIRECTION